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Limited edition dragon year zodiac commemorative coins are being sold by Taiwan’s Central Bank, with 45,000 sets available at the Bank of Taiwan’s counters. Queues formed as early as 4 a.m. despite the cold weather, and each buyer can purchase only two sets per turn. Online pre-orders sold out within 3 hours, and the resale price has surged to NT＄3,000 from the original price of NT＄1,900.

South Korean star IU, known as the ＂Nation’s Little Sister,＂ has surprised fans by revealing her 2024 world tour schedule on Instagram. The acclaimed singer-songwriter, composer, and actress will be performing at the Taipei Arena on April 6 and 7. This marks IU’s return to Taiwan after four years and her debut performance at the renowned venue. IU is highly popular in Taiwan, thanks to her past visits and engaging activities for her fans. The ＂2024 IU H.E.R. World Tour Concert＂ will take her to various global cities, including Seoul, Yokohama, Singapore, Jakarta, Hong Kong, Manila, Kuala Lumpur, London, Berlin, Bangkok, Osaka, Newark, Atlanta, Washington D.C., Rosemont, Oakland, and Los Angeles. IU is not only known for her powerful singing ability but also for her top-notch acting skills, showcased in hit Korean dramas such as ＂My Mister＂ and ＂Hotel del Luna.＂ With the announcement of her Taiwan concerts, a ticket sales frenzy is expected.

Discover a new winter ice cream flavor in Taipei, featuring vanilla and a Sichuan peppercorn oil infusion. This collaboration between a convenience chain and a spicy hotpot restaurant offers a sweet and numbing taste without intense spiciness. With winter ice cream sales reaching over a million units, this co-branding strategy could result in double growth. Primarily popular among customers over 40 years old, winter ice cream flavors tend to be richer compared to refreshing summer varieties. Explore the unique business opportunities and challenged consumer perceptions created by promoting ice cream during the winter season.

SYM Dominates Taiwan’s Motorcycle Market in 2023 with 38.4% Share, Selling 334,589 Units. Kymco and Yamaha Follow with 30.7% and 15.9% Market Share Respectively. Gogoro Holds 6.5% Share. Total of 870,620 Motorcycles Sold in Taiwan. SYM’s December Sales Reach 36,479 Units, Up 66.63% from November. SYM’s Total 2023 Sales Increase by 30.99% from Previous Year. Special Promotion and Phasing Out Older Designs Boost Sales. WOO, Vivo, and Duke Models Lead with 38% Sales Increase. CLBCU and Fiddle See 24% Surge, JET, DRG, and MMBCU with 12% Increase. SYM to Offer Additional NT$2,000 Subsidy in 2024.

50 Lan, a renowned tea beverage chain in Taipei, is set to raise its prices in 2024 due to increased operational and sales costs. Influenced by ingredient costs and labor shortages, the hike marks a potential trend in Taiwan’s popular hand-shake beverage market.

Taiwan Railway Corp. has collaborated with iPASS Corporation to create a collection of limited-edition commemorative pass cards. These exclusive items showcase the new corporate image of Taiwan Railway Corp. The ＂Taiwan Railway Corp. Commemorative Deluxe iPASS Set＂ includes two pass cards in an orange and blue design, priced at NT$399. Another option is the ＂Taiwan Railway Corp. Commemorative Deluxe Shaped iPASS,＂ which sells for NT$599 and features a semi-transparent light-permeable logo paired with a leather pendant inspired by the Taiwan Railways logo. Sales for these commemorative cards will begin on December 31 at 10 a.m., with a limit of six sets per person. The cards can be purchased through TaiwanRailwayShop’s online store and physical retail locations until stock runs out.

The Taiwan High Speed Rail (THSR) has announced that it will now accept credit card payments for on-board ticket upgrades, push-cart sales, and station bento counter services. Passengers can also use their Easycard or iPASS to purchase items from the pushcart and high-speed rail bento boxes. However, THSR advises that Easycard and iPASS are only suitable for small payments, and on-board ticket upgrades should be paid for with a credit card or cash. Furthermore, THSR will be introducing a new hot beverage called ＂Taiwan Sugar Highland Small Farmer Coffee＂ on January 1, 2024. This coffee, made with beans from the Guatemala Antigua region, will be available from the first to the seventh day of each month, while illy coffee will be served on other days. THSR also cautions that unstable internet connections on board may cause credit card transactions to fail and asks for passengers’ understanding.

U.S. President Joe Biden has signed the Fiscal Year 2024 National Defense Authorization Act (FY2024 NDAA), which includes a comprehensive training program for Taiwan’s military. The program aims to enhance Taiwan’s self-defense capabilities and will be overseen by the U.S. Secretary of Defense. The legislation, which has received approval from both houses of the U.S. Congress, allocates a total of US＄886 billion for this purpose. The training program will focus on layered defense, asymmetric defense strategies, cross-communication between the U.S. and Taiwan’s military, information sharing, and the improvement of professional military education and civilian control over the military. Additionally, the act emphasizes collaboration between the U.S. and Taiwan on military cyber security and requires regular updates on Taiwan arm sales proceedings. It also mandates the Secretary of Defense to submit biannual reports to Congress on the military developments of the People’s Republic of China, particularly in areas such as Taiwan, Southeast Asia, and the South China Sea, covering topics such as weapon upgrades, procurement, and military operations.

The U.S. Air Force is actively exploring options to expedite the sale of F-16 fighter jets to Taiwan, with 136 upgraded aircraft already delivered and the final three on the way. An additional 66 new jets are scheduled to be delivered by the end of 2026. Concerns were raised by over 20 Republican members of Congress that the promised deliveries to Taiwan might be delayed due to commitments to Ukraine, Israel, and global security issues. Taiwan’s existing F-16 upgrade program has already faced significant delays due to a lack of crucial parts, and the delivery of the new jets has been postponed by over 15 months due to software development complexities. Lawmakers are committed to collaborating with the Pentagon to ensure the timely delivery of the jets, especially in light of China’s frequent military drills near Taiwan.

A viral photo of a woman grilling bird eggs at Taipei’s Shilin Night Market has captured online users’ attention due to her revealing attire. The woman, identified as model Bebe, was seen diligently preparing the eggs despite the cold weather. The image sparked a spirited discussion among internet users, with some joking about the fierce competition in sales. Bebe was reportedly the ＂one-day shop manager＂ at the market when the photo was taken, adding another layer to the market’s diverse character. Her daring outfit choice appears to be one of the more unique strategies employed by vendors to attract customers.

FamilyMart, a leading convenience store chain in Taiwan, has experienced significant growth in its fresh food sales, with an annual increase of at least 10% over the past three years. In 2022 alone, revenue from fresh foods reached NT$25 billion, accounting for over 30% of the company’s total revenue. Huang Cheng-tien, FamilyMart’s Fresh Foods Operations Manager, considers fresh foods a crucial strategic asset and has launched branded products targeting various market segments and trending categories. The focused brands, such as ’uno pasta’ for Italian pasta and ’minimore’ for desserts, have yielded impressive results, with pasta sales growing by 20% annually and dessert sales in 2022 skyrocketing by over 40%. FamilyMart has also made significant efforts to cater to health-conscious consumers, implementing structural reforms since 2016 that encompass ingredients, equipment, packaging, and processes. These reforms have contributed to the success of products like the tuna onigiri, which saw a 19% sales growth in 2022. Additionally, FamilyMart has collaborated with renowned restaurants and chefs, including Din Tai Fung, resulting in the sale of over 20 million co-branded items. These collaborations aim to create differentiated products by incorporating key ingredients from partners, such as a spicy sauce by Din Tai Fung used in unique offerings like grilled rice balls and fried noodles. In the first half of this year, FamilyMart’s fresh food revenue grew by an impressive 20%. The company’s General Manager, Hsueh Tung-tu, strives to attract more customers by offering unique products, following the motto ＂What others don’t have, we have; what others have, we excel in.＂

Oceanic Beverages Company, previously under scrutiny for water quality violations at its Pingzhen factory, has announced that its apple cider products now meet health standards set by the Taoyuan City Government’s Department of Health (DPH). This allows the company to resume sales. Earlier complaints had alleged that the beverages produced at the Pingzhen factory contained unknown sediment and did not meet water quality regulations. Following inspections in April and May, Taoyuan’s DPH ordered a suspension of three production lines, effectively shutting down the entire plant. However, Oceanic Beverages Co. has now revealed that production lines two and three have officially recommenced operations. The company has clarified that the apple cider products currently on shelves include batches from an initial trial production on Oct. 27, as well as regular production that resumed on Nov. 16.

The Ministry of Foreign Affairs (MOFA) spokesperson expressed gratitude for the concern shown by friends in the U.S. Congress regarding Taiwan’s security. The U.S. military has observed increased provocative actions by China around the Taiwan Strait ahead of the Taiwanese presidential election. Admiral John Aquilino, head of the U.S. Indo-Pacific Command, has called for restraint from China, perceiving these actions as pressure tactics. U.S. Representative Mike Gallagher urged the Pentagon to provide a classified briefing on assisting Taiwan in deterring China. Taiwan is committed to bolstering its self-defense capabilities and pursuing peace through dialogue with Beijing authorities. Despite pressure, Taiwan will maintain a non-provocative stance while defending national sovereignty and democratic freedom. Taiwan’s Foreign Ministry expressed regret over China’s threats of countermeasures against U.S. firms involved in arms sales to Taiwan and emphasized the need for the U.S. to fulfill its security promises.

Tickets for the ＂Yomiuri 2024 TOYOTA 90th Anniversary Taiwan Trial＂ baseball game are now on sale through the UDN Ticketing Network. The network has implemented a queuing system to manage the high demand, with purchases starting at 12 p.m. Organizers recommend registering in advance and following the official fan page for instructions. The initial phase offers 26,000 seats, with the possibility of more being released later. The event will take place in March at the Taipei Dome, and fans are excited to secure their spot at this historic competition.

Taiwan’s instant noodle industry has achieved impressive sales, reaching an annual output value of NT＄14 billion. This year alone, consumers in Taiwan have consumed around 900 million packets of instant noodles. Market research conducted by noodle manufacturers reveals that beef and seafood flavors are the preferred choices among Taiwanese consumers. In order to stay competitive, noodle companies continuously innovate their marketing tactics, introducing new flavors, prize draws, and strategic partnerships. The iconic ＂Hong Shao Beef Noodle Soup＂ and ＂Spicy Seafood Noodle Soup＂ from a well-established Taiwanese instant noodle brand have experienced a significant increase in sales, surpassing the million-packet mark. This success can be attributed to a collaboration with a popular food television series. To celebrate this achievement, the brand has joined forces with a lifestyle app to launch a lottery with a guaranteed 100% winning rate, providing customers with an additional incentive to enjoy the comforting warmth of a bowl of instant noodles.

Taiwanese distributor Hotai Motor, responsible for TOYOTA and LEXUS, reported a backlog of around 23,400 orders during an earnings call on Dec. 8. Despite an expected slight decrease in sales volume, the outlook remains optimistic. Hotai Motor dominates Taiwan’s auto market with a 33.3% share, as TOYOTA and LEXUS sold a combined total of 144,522 vehicles from January to November. The profit for the first three quarters was driven by the company’s core operations, particularly the more profitable LEXUS brand. With 19,000 pending orders for TOYOTA and 4,400 for LEXUS, the current order book suggests business for the next two months. Hotai Motor’s diversified investees, including Carmax, Hotai Finance, and Hotai Leasing, continue to grow. Hotai Insurance also experienced significant growth, except for the investing channel in China, which was affected by competitive pricing from domestic electric vehicle brands like BYD.

Taipei City Police Department reports no cases of illegal ticket-purchasing bots linked to the ongoing Asian Baseball Championship. Concerns raised by fans about ＂ticket grabbing bots＂ with instruction manuals. Consumers face challenges competing against automated systems to buy tickets. Legal gap leaves bots unpunishable. Baseball game tickets not protected against scalping. Taipei city officials urge fans not to buy tickets from scalpers.

McDonald’s plans to open 10,000 new restaurants by the end of 2027, aiming to attract 100 million additional members. This expansion includes 900 new outlets in the U.S., 1,900 in International Operated Markets (IOM), and around 7,000 in International Developmental Licensed (IDL) markets. The company expects its membership to increase from 150 million to 250 million, driven by the success of its ＂MyMcDonald’s Rewards＂ program, which generated over US$20 billion in sales last year. Currently, McDonald’s operates 41,198 restaurants worldwide, according to its latest quarterly financial report.

Priority tickets for the highly anticipated Chinese Taipei vs. Japan and Chinese Taipei vs. Philippines matches at the Asian Baseball Championship sold out within a minute of going on sale. CTBC Bank cardholders enjoyed an exclusive priority purchasing period, limited to 3,000 tickets per match. The rapid sellout, known as a ＂flash sale,＂ sets the stage for an electrifying atmosphere at Taipei Dome. Ticket prices were raised for games featuring the Chinese Taipei team, highlighting the fervor surrounding their participation. Additional tickets were released for Chinese Taipei’s quarterfinal matches, but fans continued to rush to secure their spot in the stadium. The Chinese Taipei Baseball Association (CTBA) disclosed ticket prices, with infield seats priced at NT$1,000 and outfield seats at NT$800 for Chinese Taipei’s games. For matches not involving the home team, only infield seats are offered at NT$600. The grand finale on Dec. 10 is expected to have an expanded crowd of 22,000 spectators at Farglory Dome Co., creating the ultimate showdown on the diamond.

Taiwan’s National Security Bureau (NSB) has denied the existence of online sales of illicit surveillance, which allegedly included sensitive information on political figures from both the ruling and opposition parties. Concerns have been raised as the nation approaches its upcoming elections, with officials warning of rampant disinformation on the internet. The false information, distributed anonymously on an online forum, claimed to reveal a list of monitored individuals, including legislators and high-ranking officials. The Criminal Investigation Bureau (CIB) has stated that the true identities of those under surveillance would not be disclosed through the documents. Suspicions have been raised that the circulated documents were digitally altered, potentially as an attempt to influence the elections. National security officials have drawn parallels between this incident and previous accusations of unlawful surveillance spread on social media platforms in early 2021. They caution that the dissemination of false data may have political motives aimed at disrupting internal political stability and public order, particularly on the eve of elections. The public is urged not to be swayed by these falsehoods and to refrain from sharing misinformation.

Taiwan’s Ministry of Labor has denied rumors of plans to introduce 100,000 Indian workers by the end of the year. Labor Minister Hsu Ming-chun clarified that the consideration of India as a new source of migrant labor is aimed at addressing domestic industry shortages and reducing reliance on traditional labor markets. Hsu emphasized that this approach has gained consensus among various sectors of society. Discussions are ongoing for the signing of a Memorandum of Understanding (MOU) with India, but no date has been determined yet. The number of workers to be recruited from India will be decided after evaluating the current condition and statistics of industries already permitted to employ foreign labor. The process will involve fixed quotas and a cautious, gradual opening. The primary aim of the plan is to diversify the countries from which Taiwan sources its labor force, with no specific issue concerning the number of workers from India. India would need to establish a talent database and provide language and skill training for potential migrant workers to meet the requirements. Taiwan is looking to expand its labor force to meet growing demand in key industries and maintain its competitive edge in the global market.

Taiwan faces a 4.5% increase in domestic flight ticket prices due to a surge in global oil prices, resulting in an average additional cost of NT＄95 per ticket. Kinmen residents, who frequently travel to and from Taiwan, are particularly affected, with Mandarin Airlines’ Taipei to Kinmen route experiencing a one-way fare increase of 7.4%, equivalent to NT＄182. This price rise will also impact tourists planning to fly domestically during the New Year’s holiday, making air travel more expensive. As a result, authorities expect a significant increase in road traffic during the New Year’s Eve celebrations. To alleviate transportation challenges during the festive season, Taiwan will implement toll-free periods on freeways from midnight to 5 a.m. The Taiwan Railways Administration and Taiwan High-Speed Rail (THSR) will also increase service frequencies to accommodate the expected passenger volume. THSR has added 105 services and will continue to offer discounts for college students and early bird promotions. Taiwan Railways has scheduled 116 extra trains, anticipating a potential peak of over 800,000 passengers in a single day. However, ticket sales for child-friendly carriages have been temporarily suspended. Additional train services during the New Year transportation period will be available for purchase starting from midnight on December 1, aiming to alleviate travel congestion during the holidays.

The Democratic Progressive Party (DPP) in Taiwan witnesses a surge in support with the sale of Lai-Hsiao ticket badges. Presidential candidate Lai Ching-te and running mate Hsiao’s popularity are key factors in boosting the party’s morale and strategic electoral activities.

Explore the soaring heights of Taiwan’s automotive market in 2023. From electric vehicle demand to the impact of the global chip shortage, discover the key drivers behind the near 18-year sales high and the evolving landscape of car brands in Taiwan.

Foxtron, a joint venture of Yulon Motor’s Luxgen Motor, has received over 9,100 pre-orders for its n7 electric vehicle (EV), making a significant impact on Taiwan’s domestic EV industry. Deliveries of the highly anticipated n7 model are set to begin in mid-January next year and be completed by the end of June. The n7’s pre-order numbers, achieved in just two days, equal three years of total EV sales in Taiwan, signaling a bright future for the EV market. Foxconn CEO Young Liu, leading the electric transformation of the trillion-dollar corporation, sees the increasing global competition in the EV sector as beneficial for Foxconn and its business models. Platformization, modularization, and standardization are key strategies for achieving cost control and timely product launches, which are at the core of Foxconn and Foxtron. The n7 model, benefiting from the shared platform provided by Foxtron, enjoys a competitive edge in cost, aligning with Foxconn’s global EV aspirations. The success of Foxtron’s n7 could potentially usher in a new era for Taiwan’s presence in the international EV landscape as the demand for sustainable transport continues to grow.