TAIPEI (TVBS News) — A new winter ice cream flavor, featuring a fusion of vanilla and Sichuan peppercorn oil, is set to hit the shelves through a collaboration between a convenience chain and a renowned spicy hotpot restaurant.
Early tasters have described the flavor as sweet and pleasantly numbing, rather than intensely spicy.
With winter ice cream sales exceeding a million units, equivalent to summer sales, according to convenience store operators, the introduction of a co-branded ice cream could potentially lead to a significant growth boost due to its topical appeal.
The primary consumer base for these winter ice creams falls within the over-40 age group.
In addition, one convenience store brand reported a remarkable 40% increase in average single-store performance by introducing co-branded ice cream products during the winter months compared to summer.
Another noteworthy limited edition winter treat includes a Belgian dark chocolate ice cream boasting 55% chocolate content, presented by a furniture store chain. Meanwhile, a U.S. ice cream chain has unveiled a special winter-exclusive strawberry ice cream.
The promotion of ice cream during the winter season has created unique business opportunities, challenging traditional perceptions of ice cream as a summer-only delight.
