TAIPEI (TVBS News) — As Taiwan's COVID-19 situation stabilizes, more people are dining out, prompting delivery platforms to expand their offerings beyond food.
Many platforms are now partnering with brands to deliver their products directly to consumers' homes, and they can even help with document or emergency utility delivery.
According to Emma Kuo, the head of Communications and Public Affairs of a food delivery platform, delivery platforms can assist in C2C (consumers to consumers) deliveries nowadays as the "lazy economy" or "convenience economy" becomes increasingly popular.
The rise of the "stay-at-home economy" has led to increased online shopping, with reports showing a spending average of more than NT$600 per visit on delivery platforms exceeding 10% for the first time.
Delivery platforms have become an important purchasing tool for the public, as shown by a 2.1% increase in the maximum single purchase amount exceeding NT$1,000.
Chinese Culture University Advertising Department Professor Niu Tse-hsun explained, "Delivery platforms now offer various promotions; while consumers may seize these promotions in the hopes of 'saving money,' they may inadvertently end up spending more by ordering more."
As delivery platforms become more versatile, consumers may order daily necessities and groceries alongside their food orders for convenience. The platforms aim to expand their business by offering their customers a wider variety of goods.
With this move towards versatility, delivery platforms aim to become a one-stop shop for their customers, providing them with a seamless shopping experience.
