TAIPEI (TVBS News) — China Airlines (中華航空) announced a new group travel brand, "Glamorous Europe" (華麗歐洲), on Tuesday (March 4). Collaborating with nine travel agencies, the airline aims to offer four themed products, leveraging its six European destinations to extend trips to multiple locations, including Sicily. This initiative marks a significant shift from the traditional solo offerings by individual agencies.
The Taipei branch of China Airlines hosted a press conference to detail the collaboration. Lion Travel (雄獅), Cola Tour (可樂), Phoenix Tours (鳳凰), Artisan Tour (凱旋), YS Travel (永信), Richmond Tours (山富), SET Tour (東南), Gabriel Tours (利百加), and Uni Travel (旅天下) will collectively market these new group itineraries. "Glamorous Europe" promises an immersive experience, allowing travelers to explore local attractions extensively. For instance, instead of a brief one-day stay, the itinerary from Frankfurt to Portugal includes a three-day visit to Cabo da Roca, famed as the "end of the world."
China Airlines also shared plans for the 2025 menu on long-haul flights. It will continue its partnership with Michelin three-star Le Palais (頤宮) and offer exclusive WooTea (五桐號) beverages and desserts. The airline will also collaborate with LE BLE D'OR (金色三麥) and BLAH BLAH Bar to create signature alcoholic drinks. Travelers can look forward to these enhanced offerings, reflecting China Airlines' commitment to elevating the travel experience.
