TAIPEI (TVBS News) — Yeh Shu-hua (葉舒華), the Taiwanese member of South Korean girl group i-dle, drew hundreds of enthusiastic fans to Taipei's bustling Xinyi District (信義區) Tuesday (Sept. 2) for her latest high-profile endorsement appearance. The pop star's highly anticipated homecoming created an electric atmosphere that underscored her rapidly rising prominence across Taiwan's competitive entertainment landscape and growing commercial appeal.
Shuhua displayed visible nervousness while addressing the packed venue, her voice betraying slight tremors as she spoke to the eager crowd. The entertainer quickly recovered her composure by playfully switching to Taiwanese Mandarin, a linguistic choice that immediately sparked delighted laughter from her devoted fanbase. Her increasingly frequent Taiwan appearances this year demonstrate her strategic positioning across both Taiwanese and South Korean entertainment markets.
The K-pop star confirmed her participation in Kaohsiung's 10th-anniversary AAA Awards celebration on Dec. 6, followed by her hosting debut at the ACON 2025 music festival Dec. 7. Shuhua characterized the hosting opportunity as a significant personal milestone, acknowledging her typically reserved nature around unfamiliar people makes this role particularly challenging. The diverse hosting lineup includes Lee Joon-young (李濬榮), CRAVITY's Allen, and KIKI SUI, creating an international entertainment dynamic.
Recent online photographs captured Shuhua filming promotional content along Taoyuan's historic Daxi Old Street (大溪老街), immediately fueling widespread speculation about her potential appointment as an official tourism ambassador for the region. Tourism industry observers noted the strategic timing of these appearances, though government officials have yet to provide definitive confirmation regarding any formal ambassadorial role. The viral images have already generated significant social media buzz around Taiwan's cultural heritage sites. ◼
