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Innovative red envelope designs surge in popularity

Reporter Isabel Wang
Release time:2024/02/08 09:00
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TAIPEI (TVBS News) — As Taiwan celebrates the Lunar New Year in 2024, a new trend has emerged in the tradition of giving red envelopes. DIY red envelope designs are gaining popularity, offering a blend of tradition and personalization.

Convenience stores are at the forefront of this innovation, providing DIY red envelope services. Customers can use templates and add personal images to create unique red envelopes in-store.

 

Businesses are also getting creative. Some are selling faux gold bars that act as cash dispensers, releasing a string of banknotes when used. "We’ve sold over 200 of them since January," said a business owner.

In the Year of the Dragon, bookstores are offering a modern twist with Japanese-style red packets featuring cartoon dragon images. These depart from the traditional red color, catering to contemporary tastes.

For those preferring traditional designs, there are options like red packets with local Taiwanese motifs or Spring Couplets with auspicious phrases.
 

From Feb. 8 to 14, markets across Taiwan are bustling with festive energy, selling a range of New Year goods and providing a unique Lunar New Year experience.

Discover Taiwan

#Taiwan#Lunar New Year#red envelopes#DIY#innovation#tradition#personalized designs#faux gold bars#Japanese-style packets#Spring Couplets
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