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Tourism Administration to launch travel program for seniors
The Tourism Administration plans to launch a new travel program called "Golden Years" (凰金遊程Golden Years) next year, targeting senior travelers in response to Taiwan’s aging population. With an estimated senior travel demographic of 4 million individuals, Taiwan sees a potential tourist value of up to NT$120 billion. Deputy Director-General Lin Hsin-Jen expects a 10% to 20% growth in output value, reaching NT$120 billion, with domestic tours for the elderly market accounting for approximately NT$40 billion and international travelers adding NT$60 billion. Travel agencies and hotels are now focusing on marketing efforts and introducing 11 Golden Years itineraries to cater to this demographic’s preferences. Discounts and leisurely itineraries are being offered to accommodate the spending power of senior travelers.2023/11/22 19:47 -
觀光局搶攻銀髮旅遊千億商機 打造品牌祭補助
交通部觀光局估計,樂齡旅遊每年有新台幣千億元的產值,因此觀光局除了在去年打造「凰金」(Golden Year)品牌外,更祭出每團每人500元的補助,要搶攻樂齡旅遊市場。2023/01/22 15:53 -
鳳凰衛視人事大地震!北京出手整頓 撤換董座劉長樂
香港鳳凰衛視8日驚傳人事大地震,現任董事長和總經理都被撤換,有消息指出,這波人事異動與旗下的鳳凰金融爆雷案有關,因此北京當局決定出手整頓,消息一出,引發各界震驚。2021/02/09 18:14