TAIPEI (TVBS News) — South Korean actress Park Shin-hye (朴信惠) arrived in Taiwan Tuesday (Sept. 16) for a highly anticipated product launch event. The popular star will attend Wednesday's unveiling of Dr. Wu's new beauty supplement line, representing her first international endorsement deal of 2025. The visit marks a significant milestone for both the actress and the Taiwanese skincare brand as they expand into new market territories.
Park has successfully returned to the entertainment spotlight since her marriage in 2022, starring in acclaimed dramas "Dr. Slump" and "The Judge from Hell" last year. The versatile actress has established herself as a sought-after brand ambassador, previously collaborating with South Korea's Amorepacific Corporation as the face of Mamonde and Ryo cosmetic lines. Dr. Wu extended their invitation to Park this past August to represent their innovative beauty supplement collection.
Dr. Wu, established by renowned dermatologist Wu Ying-chin (吳英俊), has built its reputation primarily on facial skincare formulations. The brand made a strategic expansion into the internal beauty care sector in 2025, with a mission to help women radiate confidence and beauty from within. Park will serve as the inaugural ambassador for Dr. Wu's groundbreaking internal beauty care product line, representing a new chapter for the company.
Park's flight touched down at Taoyuan International Airport early in the evening, where enthusiastic fans awaited her arrival. The gracious actress took time to greet supporters and express gratitude for their warm welcome before departing with her manager. Fans can anticipate seeing Park at Wednesday's Dr. Wu launch event, where she will officially promote the brand's new internal beauty care products. ◼
