TAITUNG (TVBS News) — The Taitung County Government has invited travel agencies from Malaysia and Hong Kong to explore local tribal culture and partake in the international hot air balloon festivals in an effort to boost tourism. This initiative is designed to encourage these agencies to include Taitung's offerings in their tour plans.
During their visit, the travel agencies enjoyed hot air balloon rides and explored Taitung's iconic Mr. Brown Avenue (伯朗大道) and the Fushan Fish Conservation Area (富山護魚區), diving deep into the local culture.
Wu Ching (吳慶), general manager of Hong Kong's Sincerity Travel (香港學聯旅遊), remarked that the hot air balloon rides were particularly memorable, calling them a rare and profound experience. Similarly, Li Su-chao (李素昭), general manager of Malaysia's Golden, found the activities deeply impressive and is considering adding them to their travel itineraries.
Pu Min-cheng (卜敏正), director of the Transportation and Tourism Development Department at the Taitung County Government, expressed his hope that visitors will come to appreciate the region's stunning mountain and seaside landscapes, explore its indigenous culture, and enjoy its tribal cuisine.
Home to about 210,000 residents, nearly one-third of whom are indigenous, Taitung County represents a vibrant mix of ethnic groups that contribute to its rich, diverse character and inclusive culture.
Encompassing 3,515 square kilometers, the county stretches from Daren Township (達仁鄉) in the south to Changbin Township (長濱鄉) in the north. It is renowned for its exceptional natural landscapes and cultural resources.
The local government is eager to continue collaborations with international travel agencies to highlight Taitung’s scenic and cultural treasures globally, aiming to foster a greater domestic and international appreciation of its indigenous culture.
