TAIPEI (TVBS News) — South Korean actress Park Shin-hye (朴信惠) launched Dr. Wu's revolutionary beauty supplement line Wednesday (Sept. 17) during an exclusive press conference in Taiwan, sharing her coveted skincare secrets and discussing her upcoming dual role as office worker and undercover agent. The celebrated entertainment star emphasized three fundamental beauty principles — optimal hydration, bedtime collagen supplements, and consistent moisturizing — while endearingly confessing her love for indulgent food with the Korean philosophy that "Delicious things are zero calories." This marks Park's inaugural international endorsement deal for 2025, solidifying her expanding global influence beyond her established partnerships with South Korean brands Mamonde and Ryo.
Park dazzled attendees with a sophisticated short hairstyle during the conference, where Taiwanese entertainment personality Ken Lin (阿Ken) served as the charismatic host and playfully teased that her upcoming 20-year-old character role might prove challenging since she appears remarkably youthful. The lighthearted banter sparked genuine laughter from Park, showcasing warm chemistry between the Korean star and Taiwan's entertainment industry. The actress had arrived at Taoyuan International Airport (桃園國際機場) a day earlier specifically for this cross-border beauty collaboration after securing her Dr. Wu ambassadorship role this past August.
Park generously revealed her coveted beauty regimen during the event, emphasizing three fundamental principles: maintaining optimal hydration, consuming collagen supplements before bedtime, and applying nourishing moisturizing creams consistently. She endearingly confessed her passion for indulgent cuisine, sharing a beloved Korean philosophy that "Delicious things are zero calories," demonstrating her belief that joy and happiness should triumph over restrictive calorie counting. This refreshingly honest approach to wellness resonated strongly with attendees who appreciated her balanced perspective on beauty and lifestyle.
Park's partnership with Dr. Wu represents a significant milestone as her inaugural international endorsement deal for 2025, solidifying her expanding global influence. The accomplished actress has cultivated an impressive portfolio as a highly sought-after brand ambassador, prominently representing prestigious South Korean beauty brands Mamonde and Ryo with remarkable success. Dr. Wu strategically approached Park this past August with an exclusive invitation to become the face of their innovative beauty supplement collection, recognizing her authentic appeal and market influence. ◼
