TAIPEI (TVBS News) — Wowprime Corp. (王品集團) announced Wednesday (Feb. 5) a price increase for its TASTY (西堤牛排) and TOKIYA (陶板屋) single-person set meals, rising from NT$668 to NT$698, effective Jan. 29.
According to the company, the 4.5% hike responds to rising costs of raw materials, store rentals, labor, and menu enhancements.
Wowprime Corp. noted that TASTY, established 22 years ago, added one more location in 2024, bringing the total to 37 outlets with stable revenue performance. In 2025, the brand plans to open a small store in northern Taiwan, remodel five locations, and relocate one, aiming for a 5% revenue growth for the year.
In October 2021, Wowprime Corp. announced price adjustments for 15 of its brands, including Wang Steak (王品), TASTY, and Shi Erguo (石二鍋), with an average increase of less than 5%.
