long-term marketing strategy 結果共1筆

Starbucks Taiwan, a joint venture between Starbucks Coffee International and Taiwan food conglomerate Uni-President, is set to boost Christmas sales through marketing activities. Despite rising costs in raw materials, Starbucks Taiwan maintains its long-term marketing strategy of expanding locations and improving store quality without raising prices. Sales revenue during the Christmas period is expected to rise by 10 to 20 percent, leading to a 10 percent increase in stock levels.